History
The roots of here\\\now. originate from a passion for live music and the raw energy, emotions and unforgettable moments it produces. With the rise of mobile phones and the urge to share on social media the ideal of keeping these experiences authentic was quickly materialised into the brand. Through fashion the goal is to be a symbol of being in the here & now.
Philosophy
The excessive use of mobile phones and the urge to share on social media dilutes the ability to immersive yourself in the moment. It keeps us from fully taking it in and making connections with whom you share it.
Our garments are the manifestation of being more in the here & now; they are symbols crafted for those who dare to disconnect and immerse fully in the moment.
Wearing here\\\now. is a reminder to silence distractions and let experiences be felt, not filmed.
